A snapshot of your whole household, in one simple view.
Connect your accounts and get a clear view of where you stand, what’s coming up, and what changed since your last check-in. No budget policing. No financial guilt trips.

Why we don’t do budgets
Most budgeting apps assume the problem is discipline. We think the problem is uncertainty.
When people say they’re “bad with money,” what they usually mean is: “I didn’t realize this was coming.”
Budgets
- • Set rules in advance
- • Track compliance
- • Focus on limits
- • Feel bad when life happens
Household CFO
- • Show what’s real
- • Look ahead in time
- • Surface meaningful changes
- • Help you decide with context
Household CFO answers “Are we okay if we do this?”
You can still budget if you want.
We just think clarity should come first.
Clarity
Understand your household money without turning it into a full-time job.
Briefings
A weekly CFO-style recap
A readable summary of what changed, what stood out, and what to watch next all without living in dashboards.
Forecast
Look ahead with confidence
See where your household balance is headed over the next few weeks based on what’s already in motion.
Insights
Spot changes that matter
New subscriptions, unusual shifts, and potential risk windows are surfaced as helpful signals, not judgment.
Spending
Context, not policing
See spending by category and period-over-period shifts with no ‘remaining budget’ guilt.
Household
Shared picture, fewer surprises
Multiple accounts and shared bills roll up into one household view. No more mental math.
Confidence
Stay ahead of money stress — without obsessing.
Onboarding
Connect accounts in minutes
Link via Plaid and see real balances quickly. No spreadsheet setup. No category micromanagement.
Reliability
Built to be boring (in the best way)
Syncs run in the background, failures are handled gracefully, and the experience stays calm even when real-world data is messy.
Security
Sensitive stuff handled like sensitive stuff
Bank linking via Plaid. Tokens stored securely (encrypted at rest in production). Access is scoped to your household.
Access
The right people see the right things
Households are shared by invitation. Roles and permissions can grow over time — without turning your money into a group chat.
Tone
No budgets. No scolding.
We surface what’s happening and what’s coming — you decide what to do. That’s the whole point.
How it works
Three steps. Then you get your life back.
Household CFO is built for the way people actually manage money: occasionally, when a decision matters. You connect accounts, we build a clear household picture, and we deliver signal (not noise).
This is the shared context: accounts, forecasts, briefings, and insights all attach to a household.
- • Name it
- • Set your timezone
- • Invite others later (optional)
Link via Plaid. We pull balances (and transactions if enabled) so the system can generate forecasts and detect meaningful changes.
- • Takes a couple minutes
- • No spreadsheets
- • No category micromanagement
You’ll get a clean household snapshot, a look-ahead forecast, and a briefing that explains what changed.
- • Weekly briefings
- • Forecast risk windows
- • Insights that are actionable and useful
Check in weekly. Use it to make decisions with context. Revisit sooner if life gets weird.





